CNBC Squawk Alley, New York
Living MyStory
I am a veteran entertainment executive with more than 35 years of experience driving innovation and digital transformation in support of storytelling.
In 2015, I co-founded Lucasfilm’s award-winning Immersive Storytelling Studio: ILMxLAB – and was at the helm for more than a decade, leading a team committed to pioneering first-of-kind and best-in-class immersive experiences that created lasting memories. Using virtual, augmented, and mixed reality, we transformed places, spaces and our daily lives – moving from storytelling (one-way communication) to this much bigger idea of Storyliving where you’re in a world, making meaningful choices that drive the narrative forward.
My career at Lucasfilm began in 1988, and across 35+ years has spanned educational media, transmedia entertainment, global studio strategy and immersive technology. I’ve learned through experience that intrapreneurship and innovation require resilience, courage, and above all, a passion for the future of story.
“There have been great societies that did not use the wheel, but there have been no societies that did not tell stories.”
- Ursula K. Le Guin
Fortune Tech Conference with John Knoll/ Aspen, Colorado
“The destiny of the world is determined less by the battles that are lost and won than by the stories it loves and believes in.”
– Harold Goddard
what drives my|Story
Catalyzing Possibility
Turning “what if” into “what’s next” – creating conditions where teams, technology, and narrative not only converge, but thrive.
Enabling Innovation
Constructing cultural and organizational structures that let breakthrough ideas flourish at scale.
Inspiring Excellence
Leading with integrity, valuing unique contributions, and elevating everyone around me.
Designing Experiences
Crafting transmedia and immersive journeys that place audiences inside rich worlds filled with compelling characters from which they can derive meaning.
Facilitating Collaboration
Building bridges between creative vision and technological capability across disciplines and institutions.
Approaching Holistically
Seeing the full system – creative, operational, financial, cultural – and designing solutions that serve the whole.